Quantitative marketing research
The quantitative research results are very important in the decision process. It is essential to corroborate the respondents results with the Romanian consumer behavior, sometimes atypical. As well, the population income statements figures must be corroborated with the consumption figures to get a more realistic picture of the market.
The main types of studies conducted are:
Product testing;
Package Testing;
Optimum price range;
Market segmentation;
Omnibus (outsourcing data collection ).
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B2B Research
Qualitative research
Consulting and industry research
























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